Bond Touch · Cross-Platform App Revenue PROTOTYPE

Trailing 12 months, Jul 2025 to Jul 2026 · Apple App Store + Google Play · figures pulled from the two consoles

Executive summary

The Bond Touch app generated about $138K in gross sales and ~$114K in net proceeds over the trailing 12 months. The business is decisively iOS-first: Apple is 90.5% of revenue, while Google Play, live for in-app billing only since Nov 2025, contributes 9.5% but is growing as a share month over month. Revenue is seasonal, peaking in December and May, with May 2026 the best combined month at $14.1K.

Unit economics on iOS are strong and above Apple's category benchmarks: 5.2% of downloads convert to paid by day 180 and each download returns $0.76 in proceeds. Retention is driven almost entirely by annual plans, which hold 92% at month 3 versus about 41% for monthly. Google converts far fewer installs (about 1%) but spends up to ~$24 per buyer. The clearest levers: push annual plans, and treat Android as underpenetrated upside rather than a mature channel.

Combined gross sales

$138.2K

Apple $125K + Google $13.2K

Combined net proceeds

~$114.2K

Apple exact; Google computed at 15% fee

Best month (combined)

$14.1K

May 2026

Apple share of revenue

90.5%

Google 9.5%

Month over month · gross revenue

Combined monthly revenue by platform

Jul 2025 to Jul 2026 (USD). Bars are gross sales; the line is combined net proceeds. Google Play billing began Nov 2025. Jul 2026 is month-to-date through Jul 18.

Platform comparison

Gross sales vs net proceeds

By platform, trailing 12 months (USD). Apple net is exact; Google net computed at 15% fee.

Revenue mix

Share of combined gross sales

Month over month table

Month	Apple gross	Google gross	Combined	MoM

Apple monthly is gross customer sales; net proceeds run about 82% of this. The 12-month total covers Jul 2025 to Jun 2026; July 2026 is shown separately as month-to-date (through Jul 18) and excluded from the total.

Revenue by product line

Bond Touch Lite vs Presence+

Net proceeds, trailing 12 months, blended Apple + Google.

Split & lifetime value

Bond Touch Lite · net~$104.5K (91.5%)

Presence+ · net~$9.7K (8.5%)

Lite lifetime LTV / buyer~$34

Presence+ lifetime LTV / buyer~$64

Lifetime-buyer LTV is exact (revenue per one-time buyer). Modeled subscriber LTV is in the next section.

LTV per customer by line (modeled)

Customer type	Bond Touch Lite	Presence+
Monthly subscriber	~$14	~$18
Yearly subscriber	~$36	~$34
Lifetime buyer (exact)	~$34	~$64

Method: net price per period (Google per-SKU price minus Google's 15% fee) times expected tenure. Monthly tenure now derived from Apple's full 12-month subscription retention curve (about 5.4 months blended), scaled per plan by month-3 retention (Lite ~5.1 months, Presence+ ~3.9 months). Yearly assumes ~1.3 years, since the app is too new for yearly renewal to be measured directly yet. Lifetime is exact (one-time revenue per buyer). Yearly still carries the widest error bar.

Takeaway: Presence+ customers are worth more per head (monthly ~$18 vs ~$14, lifetime ~$64 vs ~$34), but the Presence+ base is roughly 10x smaller, so Presence+ acquisition is the clearest upside lever.

Note: Presence+ is an early-stage line (its own funnel launched ~May 2026, ~131 subscription starts, little cohort history). Its lifetime LTV is exact, but Presence+ subscription LTV and retention are early estimates on small samples and will shift as cohorts age. Lite figures are on firmer ground.

LTV by horizon (net per install)

Since install	Apple (per download)	Blended (per install)
30 days	$0.53	~$0.40
60 days	$0.59	~$0.45
90 days	$0.63	~$0.48
180 days	$0.83	~$0.63
1 year	~$1.10*	~$0.84*

Apple column is accumulated proceeds per download (net), exact from App Store Connect, which reports out to 180 days. Blended per install weights Apple downloads (~80K) with Google installs (~40K); Google's per-install net is scaled from its ~$0.24 mature value. *1-year is extrapolated beyond Apple's 180-day reporting cap.

Subscriptions & churn · Google Play (last 182 days)

Active subscribers

~340

end of period

New subscriptions

667

+219% vs prior 182d

Cancellations

436

+379% vs prior 182d

Total subscriptions

787

active at any point

Source: Play Console Subscriptions overview. Apple has an equivalent subscriptions dashboard, so combined MRR and churn are pullable; this snapshot is Google only for now.

Cohorts, retention & LTV · Apple App Store

Download to paid + accumulated proceeds

Last 12-month cohort. Bars: % of downloads that convert to paid. Line: proceeds per download (LTV).

Subscription retention

% of subscriptions still active by month since start (approx from chart).

Month-3 retention by plan

Yearly92.41%

Presence Yearly81.82%

Monthly40.73%

Presence Monthly31.25%

Benchmarks above 75th pctile

Week of Jun 1 cohort, vs apps in category.

D35 download to paid conversion6.16%

D35 proceeds per download$0.61

Cohorts & LTV · Google Play

Buyer conversion & spend

All-time cohort average, per install / per buyer.

Buyer conversion rate (of installs)~1.0%

Spend per buyer, first purchase~$12

Spend per buyer, ~7 months~$24

Read across platforms

Definitions differ, so compare directionally, not one to one.

Install to buyer: Apple vs Google~5% vs ~1%

Revenue per install (approx)~$0.76 vs ~$0.24

Blended per install (weighted)~$0.54

Apple converts downloads to payers about 5x better than Google and monetizes each install roughly 3x higher. Google numbers are read from the Buyer cohorts charts (Spend per buyer, Buyers conversion rate) and are approximate.

Apple App Store · product breakdown

Product	Net proceeds	Units
Monthly subscription	$49,700	23,300
Lifetime	$40,300	1,190
Yearly subscription	$5,130	—
Presence Yearly	$4,070	496
Lifetime Presence Plus	$2,400	—
Presence Monthly	—	885
Total (incl. others)	$103,000	26,200 paid

Gross customer sales were $125K; Apple keeps roughly 15 to 30% commission. Units above are paid in-app purchases; a further 56,200 free app downloads are not counted here.

Google Play · product breakdown

Product	Gross revenue	Orders
bond_lite subscription · monthly	$3,928.04	1,226
bond_lite subscription · yearly	$778.68	24
bond_presenceplus subscription · monthly	$1,048.56	196
bond_presenceplus subscription · yearly	$465.51	15
bond_lite product · lifetime	$6,275.32	147
bond_presenceplus · lifetime	$681.36	9
Total	$13,177.47	1,617

Gross revenue shown. Net proceeds are about $11.2K, computed at Google's flat 15% fee (under $1M), not the exact payout report. Play billing revenue ramped from around Nov 2025, so this window is effectively since launch.

Google Play · conversion health (last 28 days)

Cart conversion rate

57.4%

+7.5% vs prior

Payment processing

91.6%

+16.2% vs prior

User intent

63.6%

-7.4% vs prior

Network health

98.6%

-0.2% vs prior

Top converting countries: Brazil, Greece, India, Netherlands, Paraguay. Highest ARPPU: United States (~$6.6). Top converting products: bond_lite subscriptions. Source: Play Console Buyer conversion report, trailing 28 days.

Still pending

Revenue, cohorts, retention, LTV, subscribers, and a blended per-install figure are all pulled or derived. Two limits remain, both structural.

Yearly-plan renewalApple exposes no per-plan retention; Google does offer per-product subscription retention, but only ~39 yearly starts in 12 months and the oldest are just reaching month 12, too little to measure renewal reliably. Yearly LTV keeps a ~1.3yr assumption until volume and cohort age build.

Unified per-user cohortBlended per install (~$0.54) is a revenue-weighted approximation. A single true Apple+Google per-user curve needs RevenueCat or raw exports (different denominators, no shared ID).

Static snapshot seeded with real figures pulled from App Store Connect and Google Play Console on 20 Jul 2026. This copy does not auto-refresh — redeploy to update figures.